All the secrets behind the emotional spot for the final season ticket campaign at Mestalla

Valencia CF presented the Socio VCF Member campaign for the 2026/27 season this Tuesday, the last one to take place at Mestalla before entering a new era with the move to the Nou Mestalla.

For this reason, the Club has produced an emotional spot in collaboration with the Valencian production company ISOLA, bringing together numerous references to the history of Valencia CF through a narrative that connects the experiences of different generations of supporters over more than one hundred years. All of them converge in a historic moment in which legacy, identity and passion come together to commemorate such a special chapter for Valencianismo: MESTALLA ÉS ETERN.

This piece was shot on 16mm film (that is, on film as it was done in the past, giving the piece texture and colour), a detail that reinforces the historical context and enriches a campaign for which Valencia CF's Creativity and Visual Identity Department has worked with the support of the Heritage Department of the Fundació VCF.

MAIN HISTORICAL REFERENCES IN THE SPOT

- Mestalla season ticket from the 1930s

- Valencia CF supporters with the appearance and banner from Sarrià (1971)

- Female supporter dressed as Mari Tere, the iconic Valencia CF supporter in Sarrià (1971)

- Supporter with a scarf and flag from the 1990s

- Matchday programmes from the 1970s

- Original interior signage from Mestalla in sectors 15 and 16

- Valencia CF magazine masthead

- Mista's 2004/05 season jersey

- Historic Valencia CF jerseys

- Closing scene of the video filmed during Matchday 38 against FC Barcelona